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DPC Trend: Partnering WIth Your Community Hospital(s)

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Leverage Your Local Community Hospital vs. Larger Big Box Hospital Network.

By Michael Tetreault, Editor, The DPC Journal

AUGUST 12, 2014 – A Community hospital can be purely a nominal designation or have a more specific meaning. Specifically, it refers to a hospital that is accessible to the general public, and provides a general or specific medical care which is usually short-term, in a cost-effective setting, and also focusses on preventing illnesses as on treating them.

Nine years ago it was difficult to say who was more unhappy with the broken American healthcare system, Dr. Marcy Zwelling, or her 4,000 patients. That was when Dr. Zwelling made the decision to be the doctor who would speak out against a system that no longer works. Zwelling said Enough! and created Choice Care for a limited number of patients seeking an alternative.

Nine years ago it was difficult to say who was more unhappy with the broken American healthcare system, Dr. Marcy Zwelling, or her 4,000 patients. That was when Dr. Zwelling made the decision to be the doctor who would speak out against a system that no longer works. Zwelling said Enough! and created Choice Care for a limited number of patients seeking an alternative.

“Let me tell you what I did for my patients,” says Dr. Marcy Zwelling, physician and CEO at Choice Care in Los Alamitos, Calif. “We actually had ‘Cash Sundays’ and offered MRI’s for cash …. it isn’t every Sunday but you can set aside specific days and work with ortho in the area to get the patients taken care of promptly.  I started by talking with my local community hospital and noticed their MRI machine wasn’t being used on Sunday’s. I said to them, ‘will you provide my patients with a cash-rate for the MRI on Sunday’s while this machine isn’t being used on weekends?’ They agreed and it’s been great for my patients.”

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Categorised in: Business, Finding Patients, Get Started: The Basics, Inside A Practice, Marketing, National Acceptance, Success Stories, Technology, Trends

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