Ninety-seven percent of human resources professionals believe that big data analytics are “essential” for making organizational decisions about healthcare benefits and wellness programs, according to a new poll from Geneia and the National Alliance of Healthcare Purchaser Coalitions.
Employers are feeling overwhelmed with the amount and scope of data required to select the most cost-effective and impactful wellness programs for their employees, the survey said, and many are searching for data analytics tools to help them cope.
Ninety-four percent of respondents agreed that healthcare data analytics can help to evaluate the best offerings, although only 40 percent of participants are currently using big data analytics tools to make informed decisions.
“Many employers struggle with massive amounts of data and lack the ability to quickly and easily make informed decisions that shape their benefits programs,” said Mike Thompson, National Alliance President and CEO.
“And it’s only getting worse as it’s estimated by 2020 we will have 50 times the amount of data that was available in 2011. Gauging the knowledge and interest level of employers enables the National Alliance and its members to make available programs and tools to help purchasers overcome this challenge.”
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