News, DPC Business Insight, Patient & Physician Edu. | t: (770) 455-1650 | editor@directprimarycare.com

Cordes, MD: “Someone Call a Doctor! The Value of Physician Product Development in Healthcare Startups”

DP Journal .EDU | SHOP

The DocPreneur Institute, an educational industry resource -- offers a wide-array of mp3's, recommended reading guides, professional access to DPC industry mentors and coaches and more ... without a sales pitch from a consultancy. Click here to learn more ...

New Book! Avail Oct 1st

Atlanta | Oct. 27-28 2017

Join Physicians from around the US to learn about free market healthcare delivery models and more ... ATLANTA, GA | OCT 27-28, 2017

Insights | Analysis | 2017-’18

Book Your Hotel | Atlanta

Join Physicians from around the US to learn about free market healthcare delivery models and more ... ATLANTA, GA | OCT 27-28, 2017

DPC EDU. Resources

Join 2,628 other followers

Our Podcast | Learn | Edu.

Click here to listen to DPC Podcast, Innovations in the Delivery of Medicine and More Interviews ...

Books, Resources, Shop

OCTOBER 28, 2016 – We are lucky to live in an age where entrepreneurs are diving feet-first into an industry that desperately needs them.  For so many years, healthcare has been a market that innovators avoided, due to confusing regulatory, organizational, payment, and emotional nuances.

But, we now have an explosion of digital health startups introducing tools that are changing the way we deliver care and engage and empower both patients and physicians.  Most of these brave entrepreneurs are either technical or business school rock stars with plenty of passion and drive to succeed.  Yet, sadly we see that even the best and brightest often start and fail within 2 years.  There is a myriad of reasons for this outcome, but one of the most recurrent causes of failure we see, as we work with startups daily, is the absence of a seasoned physician product developer in the early phases of a digital health startup’s life cycle.

When asked about involving a physician in product development, most startup founders site costly salary requirements as a barrier.  Others undervalue the role of the physician, and subscribe to the faulty belief demonstrated by Google Health’s Failure that, either the consumer benefiting from the product will pull in the physician, or that the product has such obvious value that physicians will undoubtedly adopt it.

CONTINUE READING …

SOURCE:

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: