Technology isn’t just machines and equipment. It’s also organization and management. For New England-based Iora Health, novel structure is the essence of its technology. Iora is a direct primary care (DPC) practice with 34 clinics in 11 cities coast to coast. Founded by CEO Rushika Fernandopulle, Iora upends the traditional payment structure and chain of command associated with medical care. It embraces digital technologies, like video conferencing and emails, shunned by many medical practices.