CEO Adrian Aoun, who formerly worked at Google, didn’t really think about fitting into that DPC model, and doesn’t call what Forward is doing direct primary care.
By Lydia Ramsey | Business Insider | Apr. 9, 2017, 8:43 AM
Forward is Silicon Valley’s futuristic doctor’s office that looks “like an Apple Store meets ‘Westworld.'” For $150 a month, it acts as your primary care provider, along with providing some extra perks and technology used with the intent to keep you healthier.
MEET FORWARD … For $149 a Month, the Doctor Will See You as Often as You Want — Docs office like Apple Store — MIT Review