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Blue Cross Blue Shield will offer customers free Lyft rides | CNN

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Blue Cross Blue Shield wants you to make it to your doctor’s appointments — so much that it’s willing to pay for your Lyft.

May 10, 2017 – The health care provider announced Wednesday that it will offer free Lyft rides to its plan holders who lack reliable transportation. They intend to roll the program out across the U.S. in both metropolitan and rural markets starting in August or September. “The model couples BCBS technology with Lyft’s convenient ride-share services to reduce the number of missed appointments for non-emergency medical care in areas without optimal transportation alternatives servicing health care facilities,” BCBS said in a statement.

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SOURCE: http://money.cnn.com/2017/05/10/technology/lyft-rides-blue-cross-blue-shield/index.html

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