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“Doctors: You have a PR problem” | Kaci Durbin, MD | Physician | June 12, 2017

By Kaci Durbin, MD | KevinMD

Over the last few decades, public perception of physicians has been on the decline. Many issues are to blame, but a largely overlooked contributing factor is the media. Physicians are often portrayed negatively, with stories of narcotic abuse, greed and medical mistakes dominating the news. Rather than fight back, physician organizations have stood silently and allowed their reputations to be tarnished. On the other hand, nursing organizations have been busy pursuing many successful public relations campaigns, which have resulted in an image of compassion and intelligence. They have done this, however, at the expense of physicians.

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SOURCE: http://www.kevinmd.com/blog/2017/06/doctors-pr-problem.html

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