DPC News

Inc.com | “Likability Is the Forgotten Superpower”

Especially when you are starting your business — or your career — from scratch.

By Jeff Haden, Contributing editor, Inc.@jeff_haden

When you’re likable — when you make a genuine personal connection with a customer — marketing doesn’t matter. Branding doesn’t matter. Spending huge sums trying to stand out, differentiate yourself, become the option of choice… sure, branding matters


SOURCE: https://www.inc.com/jeff-haden/likability-is-forgotten-superpower.html

Categories: DPC News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s